Marketing, sigh. Need I say more? I had to order new business cards, and magnets for the show, redesign flyers, post an ad on Craigslist, upload pictures, start my blog, make a new sign for the farm, return emails and phone calls, and run to Staples. I had great intention of soliciting class sponsors and prizes for the show. It’s so nice to say that I had 50 flyers printed at Staples today, but that doesn’t do any good if they are still sitting in the front seat of my car. Tomorrow I plan to hang up flyers and find awards/class sponsors for the non-ottb divisions.
I am grateful that so many marketing tools are easily accessible. Once you make up business cards it is easy to order more. Marketing takes time. Yes, it takes time away from horses, but the benefit is well worth the effort.